About us

About ROOX Agency

Creative + cultural marketing rooted in entertainment and community.

The ROOX Agency storefront sign

ROOX Agency blends creative craftsmanship, cultural fluency, and technical execution. Founded and led by Euler, Esau and Arturo Torres — veterans of the music industry and former members of Los Malandrines — the agency combines artistic flair and cultural insight to build brands that resonate with Hispanic audiences. With 18 years on the music scene, 14 records, and experiences opening for icons like Los Tigres Del Norte, the Torres brothers apply performance-driven storytelling to branding, web development, promotional products, print, events and union-certified production.

Need promotional products, print materials, social media mastery, or a Union print shop? We’ve got you covered.

Mission

To create culturally relevant marketing that drives real business outcomes.

Values

  • Authenticity
  • Creativity
  • Community
  • Results

Clients

Who We’ve Worked With

  • Family HealthCare Network
  • Adventist Health
  • Fresno State University
  • Univision
  • UC Berkeley
  • Wells Fargo
  • Costco
  • Dolores Huerta Foundation
  • United Farm Workers (UFW)
  • California State University, San Bernardino

Team

Meet the Team

A small, experienced team combining strategic thinking with hands-on production.

Let’s work together

Work with our team